hi,
this was posted other times...
if you want to open other App from your NK App you need to use NKOpenURLInSafari(url),
something like this:
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<a href="#" onClick="NKOpenURLInSafari('http://phobos.apple.com/WebOjects/MZStore.woa/wa/viewSoftware?id=XXXX&mt=8');">Open AppStore</a>
but only a little number of Apps have custom url shortcuts, you can find some of them here:
http://applookup.com/for example, you can open FaceBook App with: fb//: like this:
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<a href="#" onClick="NKOpenURLInSafari('fb//:SomeUserURL');">Open FaceBook</a>
(i don't try it and i don't know if it works)